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Research papers

A new way in the measure of the interviewed's reaction (French)

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
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Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction (French). ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction-french-


Research papers

A new way in the measure of the interviewed's reaction

Some twenty-five years ago, in a basement laboratory at HARVARD University, a team of research psychologists led by S.S. Stevens began working to answer the question : "What is the relation between what we perceive, as human consumers, and what...

Catalogue: ESOMAR Congress 1979: The Challenge Of Eighties
Authors: Michel Haski, Howard R. Moskowitz
June 15, 1979
×

Citation

Haski and Moskowitz (1979a, June 15). A new way in the measure of the interviewed's reaction. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-new-way-in-the-measure-of-the-interviewed-s-reaction